Thaís Giraldelli: The Woman Powering a Global Lash Empire
In an industry where trends change by the minute, Thaís Giraldelli stands as a timeless force of transformation. More than a beauty mogul, she is a visionary who has turned eyelash extensions from a luxury service into a global economic catalyst. Her influence stretches from São Paulo to Shanghai, from Harvard lecture halls to Dubai’s biggest beauty expos, proving that when ambition meets purpose, borders disappear.
Thaís didn’t simply step into the beauty industry—she disrupted it. As the founder of Brazil’s first beauty coworking space, she created a collaborative environment where independent professionals could thrive, innovate, and scale. But it was her deep understanding of business strategy and human potential that led to her meteoric rise. What others saw as cosmetic, she saw as capital—and she built an empire on that vision.
With over 30,000 women trained under her leadership, Thaís has created more than a movement; she has sparked a financial revolution. Her initiatives have generated over R$75 million in economic impact, helping beauty professionals shift from working for wages to building empires of their own. Many of her protégés now earn up to R$5,000 per day—numbers that speak to the life-changing opportunities she creates.
But for Thaís, empowerment is more than economic—it’s systemic. As a Judicial Expert in the beauty sector and a State Councilor for São Paulo with the CNPB (National Council of Beauty Professionals), she plays a key role in establishing safety standards, professional recognition, and public policy reform. Her commitment to excellence is reshaping how the industry is governed, offering both dignity and protection to the thousands who depend on it for their livelihood.
Her expertise has garnered global recognition. She is a recurring voice at prestigious institutions like Harvard University, offering insights into entrepreneurship, innovation, and gender equity in business. Simultaneously, she’s pushing the boundaries of beauty tech and product innovation, partnering with the Chinese market to bring next-gen trends to the Middle East through events like Beauty World Middle East.
The scope of her vision is as global as it is grassroots. Thaís isn’t just exporting products—she’s exporting power. By combining high-level consultancy with real-world training, she ensures that women from all backgrounds can access the tools and mindset needed to succeed in a competitive market. She is living proof that success isn’t something you inherit—it’s something you build, and she’s giving women the blueprint.
This impact is especially critical in Brazil, where the beauty sector is one of the country's most dynamic. In 2022 alone, it generated over R$50 billion, with eyelash extensions leading much of that growth. Thaís was not just part of that wave—she helped create it. Her strategic positioning has made her a cornerstone of this economic engine, ensuring that the professionals driving the work are also sharing in the wealth.
Thaís Giraldelli is not just a leader; she’s a legacy in motion. Her name has become synonymous with innovation, empowerment, and excellence in beauty. She’s elevating a field often dismissed as superficial and proving that beauty is a serious business—with real money, real change, and real power behind it.
As the world continues to look toward inclusive and sustainable economic models, Thaís stands at the forefront—showing how an eyelash can lift more than a look. It can lift a life, a family, a nation. And in her hands, it already has.
