Raspberry AI Launches New Tools To Accelerate Creative Workflows
Raspberry AI Expands Platform With New Tools for Marketing and Merchandising Teams
Raspberry AI, a generative platform for fashion creatives, is expanding its platform by launching three new tools for marketing and merchandising teams. The company helps speed up product development and design conceptualization as internal teams collaborate more efficiently to visualize, iterate and test marketing campaigns, product assortments and merchandising assets like lookbooks and ecommerce content. This increases speed to market and profitability while reducing costs.
“Typically, the brands that we work with have to go through multiple iterations of sampling, meaning they design the product maybe in 2D form then they may be using Adobe to draw out the specific design,” said Cheryl Liu, founder and CEO of Raspberry AI. “That’s a very time-consuming process that can be significantly streamlined with AI. They just type in a text prompt of what they’re imagining and it will generate all those assets that they have traditionally had to create by hand instantaneously in 10 seconds.”
“Raspberry AI’s platform enhances our internal teams’ creativity and productivity, allowing us to significantly reduce costs associated with design, marketing and more while operating more sustainably,” said Mattia Giorgi, head of AI and innovation at Gruppo Teddy. “These new features are game-changers for our marketing and merchandising creatives, helping them save hundreds of hours and work together more seamlessly across every stage of the workflow.”
Raspberry AI produces a photorealistic product photo of any sketch or any design that’s in the early ideation stages, which reduces sampling time and costs by up to 60 percent for brands such as Knitwell Group, Deckers Brands, Kellwood and Boston Proper, Liu said. The company works with more than 70 brands and retailers internationally.
“If you go to design headquarters, traditional design suites need floors and floors of samples and all the transportation that’s required to ship the samples to the U.S. contributes to a big carbon footprint,” said Liu. “Any time you can reduce reliance on that is beneficial. We’ve proven that we’ve reduced sample time and costs by 60 percent, which means we’re also reducing the number of samples required by 60 percent.”
New Features Transform Fashion Marketing
Background Generator: This feature allows creatives to easily change the background of a studio photo to any room, destination or scene they imagine. Brands are leveraging this to scale content across more locations and create geo-targeted marketing assets according to customer location.
On Body Visualization: A virtual try-on feature for marketers and merchandisers to use when creating wholesale or internal lookbooks and ecommerce product pages. Creative teams can experiment with styling garments and creating complete looks on any AI-generated model and then instantly generate photorealistic images that show how the products will look, fit and drape on the body in real life.
3D Avatar to Photorealism: This feature turns 3D avatar images into photos of realistic people with one click to feature models in the exact poses, fits and attitudes creatives envision. Brands can transform 3D design assets into content that can be used across marketing channels, including billboards, packaging and ecommerce.
Driving Efficiency and Sustainability in Fashion
“What’s really exciting about this new marketing suite we’re launching is it’s marrying design and marketing and improving the collaboration between the great product that’s being designed and how do we market that in the best way possible,” Liu said.
“In terms of benefits beyond marrying the two creative centers, there’s a huge potential to reduce cost and be more sustainable and reduce costly and time-consuming steps in the process,” Liu added. “A brand can launch a marketing campaign the same day that they’ve created a product. They can showcase everything they’re doing at an unprecedented pace while saving a lot of money. A lot of our clients are leveraging the fact that they can prompt any possible location or a location that doesn’t exist or is really hard to get to. It’s going to drive a lot of really interesting concepts in the market and elevate the creative content we’ll see out there.”
