Kim Kardashian’s Skims Will Expand To Skincare, Cosmetics And Fragrance Following Skkn By Kim Acquisition
Kim Kardashian’s shapewear and clothing brand Skims is set to expand its reach into skincare, cosmetics, and fragrance, uniting Kardashian’s fashion and beauty empire under one imprint after acquiring her beauty brand, Skkn by Kim.
On March 21, Skims announced its acquisition of Kardashian’s majority stake and Coty’s 20% minority stake in Skkn by Kim, which Kardashian launched in 2022. Coty had purchased the stake in Skkn by Kim in 2021 for $200 million, though the purchasing price by Skims was not publicly disclosed.
Regarding the brand consolidation, Kardashian stated, “My mission has always been to create products that resonate deeply—whether it’s shapewear and lingerie that empowers or makeup and skincare that transforms. Uniting everything under the Skims brand streamlines that vision.”
Reports from as far back as July 2023 indicated that Kardashian was in talks to buy back the minority stake in Skkn by Kim that she had previously sold to Coty. Coty’s portfolio includes brands across skincare, fragrance, color cosmetics, and body care, including CoverGirl and a majority stake in Kylie Cosmetics, the beauty brand of Kardashian’s half-sister Kylie Jenner. Coty confirmed that it would continue working with Kylie Cosmetics.
Coty stated that it would use the proceeds from the Skkn by Kim sale to reduce debt and invest in innovations across its broader brand portfolio. The March 21 release also hinted that Skims would begin launching beauty and fragrance offerings in 2026. Skkn by Kim’s most recent Instagram post confirmed the acquisition, informing customers to “Enjoy your favorite Skkn essentials for a limited time as we prepare to relaunch under the Skims brand.”
With this sale, Skims—founded in 2019—will now encompass not just shapewear and clothing but also skincare, cosmetics, and fragrance. Skims CEO and co-founder Jens Grede stated, “This acquisition isn’t just growth. It’s about the strength of our brand and our ability to enter a new category with authority.”
Skkn by Kim was founded in 2022 following the 2021 closure of KKW Beauty, which Kardashian initially launched in 2017. Kardashian also shut down KKW Fragrance in 2022, just months before introducing Skkn by Kim. The brand initially launched with skincare before expanding into makeup. Kardashian previously stated that fragrance was “definitely coming” for the brand, emphasizing that they were taking their time to ensure that the packaging, scents, and overall experience met the highest expectations.
